Generative AI: Enterprise Use Cases
#AI
Generative AI is a category of artificial intelligence that focuses on creating data, content, or other outputs, such as images, text, or even music, using algorithms and models that generate new and original content. It works by training neural networks to understand patterns in existing data and then generate new data based on those patterns.
The enterprise use-cases of GenAI are slowly emerging. Based on a recent Gartner survey, enterprise leaders have expanded their focus on AI technology, and more than 50% of executives plan to increase their investments in AI initiatives. Here are the top three areas of focus:
38% of enterprise leaders see improving customer experience and retention as the primary purpose of GenAI initiatives
26% of enterprise leaders intend to use GenAI to boost growth
17% of enterprise leaders hope to leverage GenAI for cost optimization and margin improvement purposes