Applying the Ansoff Matrix to Technology Companies
#Technology #Strategy
In the fast-paced world of technology, navigating the path to growth requires more than just innovation—it demands a well-thought-out strategy. A strategic tool that can be helpful is the Ansoff Matrix a.k.a Product-Market Expansion Grid. The Ansoff Matrix, developed by Igor Ansoff, provides a framework for businesses to consider growth strategies in terms of products and markets. For a technology company, this matrix becomes a compass, guiding decisions and helping to chart the course for sustainable growth.